<aside> <img src="/icons/exclamation-mark_gray.svg" alt="/icons/exclamation-mark_gray.svg" width="40px" />

👋 Quick Intro

If you’re not 100% clear on who your podcast is for, everything else will be harder. The content won’t hit. The growth will stall. And you’ll end up making a show for no one.

This module is about locking in who you're building the show for, what they actually care about, and what your podcast stands for. If Module 1 was the why, this is the who and how.

</aside>

🎯 Section 1: Who's It For?

You’re not making a podcast for “anyone interested in business” or “people who like startups.” Be specific. The more niche and useful it is, the easier it is to grow using the land and expand strategy.

Map out your audience like this:

• Primary audience – who you really want to reach
• Secondary audience – other people who might benefit
• Anti-audience – who it’s not for (this matters too)

Use the 3-word exercise:

• “Curious early-stage founders”
• “Time-poor health operators”
• “First-time Australian investors”

If you can’t describe them in a sentence, you don’t know them well enough yet.

🧠 Section 2: What Do They Care About?

This isn’t about age, income or job titles. It's about mindset, it’s about who they are.

Ask:

• What’s keeping them stuck?
• What do they complain about in private?
• What are they trying to figure out?