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👋 Welcome to Module 1

Before you record anything, you need to get clear on a few things, why you're doing this, what you’re trying to get out of it, and what success looks like. If you skip this step, you'll probably burn out, waste time or launch something that doesn't do much for your brand.

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🎯 Section 1: Set Real Expectations

Let’s not sugar-coat it, podcasting takes time. It’s a long game. If you’re expecting big results in a month or two, it’s probably not the right channel.

Things to get clear on:

• How much time do you have? Be honest.
• What can you do yourself, and what needs outsourcing?
• How often can you publish consistently? Weekly is great, but not if it burns you out.
• When do you want to see results? Hint: give it at least 3–6 months.

🧠 Section 2: Why Are You Starting This?

You need a strong reason to start a podcast, otherwise it won’t last. Your “why” is what’ll keep you going when it gets hard (and it will).

There are two types of goals:

1. Business Goals

These are the outcomes you're chasing:

• Build brand awareness
• Show authority or thought leadership
• Generate leads
• Build trust with a niche audience
• Drive community or recruitment